In case you are familiar with messaging platforms such as WhatsApp, Instagram, Facebook, you must have come across the term DM. We could give a direct explanation, by just saying that it means a targetted communication. There are several reasons why direct messages can be sent out they include running a contest, to reward loyal followers, to inform on discounts, to inform on working hour changes.
If you happen to want to start a business, maybe you have talent in mat making, but you have no money to spend on advertising, you can use DMs to sell your creations. Just take pictures of your mats, write down a simple description and send it via Instagram, or WhatsApp to your friends or family. Target messaging has been proven to increase sales by 57%, especially when used along with likes and comments.
Grow your audience by sparking followers’ interest through messaging. As an Instagram user, picture yourself receiving a message that says’ 50% off on all first purchases’. Such a message draws your attention to the business page, in turn increasing their sales. A person might even go-ahead to share the message with their followers for them to benefit, and as a result, unknowingly promote your product. Dm for promotion is mostly utilized by companies who would like to use third parties to do their advertising for them. If you wonder how large brands get in touch with famous Instagram influencers, the answer is that they do it through Direct Messaging.
Businesses have become smarter by utilizing direct texts for promotions. Whenever a person happens to buy anything on an online platform, you are requested to indicate your contact details. Later on, you get a text message letting you know how the brand is happy to have you as their customer. Let’s say, a person purchased makeup brushes, whenever there are offers or discount on anything related to makeup, the platform can make use of the details given as a way of target marketing.
Take for example the likes of Elsa Majimbo, a famous influencer who happens to live halfway across the globe, caught the attention of the famous brand Fenty Beauty. To get her to promote Fenty, all they had to do was make a Direct Message to Elsa, and she was all set to sell the brand. All the brand has to do is offer a fee for the influencers to advertise the product on their timelines. With so many Instagram users being influencers, it is almost to host all of them in one place, so just getting them involved by use of messaging is the simplest way.
When scrolling through your feed, you might come across the words ‘DM for more information’. Sometimes, a little mystery goes a long way, people will be curious to find out the juicy details and jump on the opportunity. A company can save on time and resources on marketing by sending out bulk messages either to existing followers, new followers, or target users. Private communication through texts creates two-way communication where customers can ask questions or provide feedback. It is a great way to improve customer service and protect a company’s reputation since any issues experienced by a customer are discussed in private.